The New Cool initiative is focused on creating cool event experiences and opportunities for young adults (13-19). We collaborate with teenage influencers to design entertaining event experiences.


The New Cool is all about redefining and shaping what it means to be cool. We support substance-free living, creative expression, social responsibility and positive peer networks.


We partner with local, state and national organizations, networks, communities and brands to produce cool teen event experiences at multiple event venues and outlets.


Our events are for teens only! Guests must be 13 to 19 years of age to attend. In addition to celebrity hosts, we also feature the city’s top teen performers, dance crews, DJ’s, and social influencers at the events.


Our events range from day parties to evening concerts at various locations throughout California. We partner with venue owners and operators who support positive youth interaction and social development.